Arrow left All jobs

Senior Performance Marketing Analyst

Briefcase

Full time

Map pin

On site, Cairo, Egypt

Welcome! You made it to the job description page!

At Paysky, we look for great people who will deliver WOW as a member of our family and be an Impactful HULKS showing extreme commitment.
We’re seeking someone who’s self-motivated, drive change, flexible, and build a positive spirit.

Responsibilities:

# Performance Analysis:
  • Unify data and tell data stories using large datasets in easily digestible ways.
  • Translate complex business questions into sound data analysis for marketing and non-marketing stakeholders.
  • Ability to provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance.
  • Join paid and organic data to create full-funnel customer analytics across business units and different services.
  • Develop analysis methodology, mine, and analyze data and provide recommendations and insight around specific marketing questions 
  • Develop reporting and dashboards, data infrastructure, and queries to track key metrics across multiple data sources leveraging SQL, R/Python, PowerBi, Google Data Studio, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations.
  • Leverage data from Adobe Analytics, Google Analytics, MixPanel, Adjust / Apps Flyer, Hubspot and Zoho CRM  and various other tools and platforms.
  • Validate key results from different sources, to support different divisions with key insights.
  • Identify and highlight opportunities for performance improvement.
# Data Collection:
  • Own data collection from different sources including internal and external stakeholders.
  • Validate the data collected from different data sources.
  • Have a data sensitive approach, making sure all information is stored and transferred to our database.
  • Run regular data integrity audits.
# Data Visualization:
  • Create and maintain rich interactive visualizations through data interpretation and analysis integrating various reporting components from multiple data sources.
  • Present appropriate analysis and commentary to technical and non-technical audience.
  • Develop the dashboard in a way to give insights to different business levels, with different level of data.

Education, Qualifications & Experience:

  • 4+ years of total experience in data and marketing analytics.
  • Extensive experience with Python, SQL, Power BI, Excel and Power Point.
  • You have expert knowledge of user behavior analysis.
  • You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner.
  • Experience in working with senior business and IT stakeholders.
  • Working for E-Commerce, Banks or Fintech is a plus.
  • Working with Marketing Team is a Plus.
  • Strong communication, collaboration, and problem-solving abilities.
  • Strong Knowledge of Google Analytics, Product Analysis tools like MixPanel, or MMP tools like Adjust / Apps Flyer is a plus.
  • Able to translate business objectives into measurable goals and KPIs.
  • Able to translate technical data into a framework and language that marketing team can understand.
  • Solid knowledge of the data and analytics landscape and recent trends.
  • Ability to work with under extreme uncertainty and deal with tight deadlines.
  • Knack for identifying bottlenecks and reporting them.
  • Technical writing experience in relevant areas, including queries, reports, and presentations.
  • Experience managing medium to large-scale software/technology initiatives.
  • Desire to learn & expand your comfort zone whenever a new technological trend in Data & Analytics arises.
  • Solid Analytical Skills.
  • Intermediate or higher English level, both spoken and written.

Benefits:

✓ Competitive salary
✓ Social & Medical insurance
✓ Flexible working environment
✓ Performance based bonus
✓ Learning, Development & Career growth opportunity

Find us on Glassdoor & Linkedin.

We're the next-generation Payment Solutions Provider (PSP), offering a broad range of payment solutions to financial institutions, merchants, enterprises & consumers world-wide, with a vision of democratizing e-payments.
Paysky aims to avail payment solutions to everyone, everywhere to pay & get paid! 

Apply here